Epsilon Retail Media
Reach shoppers through Currys, Ocado, John Lewis and more.
Be there in the moments that matter from first impression to purchase, across the sites where they search, browse and checkout.
See how to reach in‑market shoppers across retailer sites and beyond.
Most brands are juggling multiple retail media contracts and reports. Epsilon is your front door to retail media networks across every major category. Plan, activate and measure your retail media campaigns with one unified approach.
Capture shoppers when purchase intent is highest with sponsored products and brand experiences directly on retailer sites and apps. Then don’t stop there. Connect with those same high-intent shoppers as they browse their favourite sites, compare products and stream CTV.
Retail media should be the most measurable channel in your mix; retailers own the point of sale. But most platforms can't tell you whether someone bought your product. Epsilon uses person-level identity that persists across channels and into the store, tying media exposure directly to purchase. Not modelled or inferred, but observed, incremental lift at the brand, SKU and store level with numbers that hold up when it’s time to report.
Ulta Beauty needed to connect retail media campaigns to real shopper outcomes across online and in-store. Using Epsilon’s person-level identity and closed-loop measurement, they moved beyond click-based reporting, could see exactly which media drove incremental purchases, and personalise the experience at every touchpoint.
The result: more relevant campaigns, clearer proof of impact and a retail media strategy built on customer truth rather than platform-reported estimates. Continue Reading...
Currys recognised an opportunity to test a full-funnel approach to engaging tech enthusiasts before and during product launches.
When display, OLV, and CTV were combined through Epsilon, conversions rose 46% compared with display alone. And with nearly 7 store visits per 1,000 impressions, the campaign proved the power of coherent, multi-channel engagement. Continue Reading...
Article
Why retail media still ignores 70% of UK retail
Most retail media measurement ignores the 71% of sales that still happen in physical stores. This article breaks down why digital bias distorts your ROAS.
Guide
Three ways to spot leading retail media networks
The number of retail media networks is growing fast but their capabilities vary. This guide gives you three practical criteria for evaluating which networks are right for you.
Guide
Retail media advertising: A beginner’s guide
Retail media is one of the fastest-growing ad channels in the UK. Here is what it is, why it’s making so many headlines, and where to start if it is new to you.
We already do retail media. Why would we use Epsilon?
Often retail media means you’re managing separate platforms, separate audiences and separate measurement to plan, activate and measure with a single identity layer that ties everything back to the same person. You can then truly understand which retail media activity led to a sale online or in-store.
How does closed-loop measurement work if some of our sales happen in physical stores?
That’s exactly where it matters most. Because COREid is a persistent, person-level identity, not a cookie or device ID, it understands real people from digital ad exposure into physical store purchase. Epsilon connects media exposure to transaction data, so you can measure the impact of a CTV ad on an in-store purchase. Most retail media platforms lose the signal at the store door. Epsilon doesn’t.
Which retailers does Epsilon work with in the UK?
Epsilon partners with leading UK retailers including Tesco, Ocado, Waitrose, John Lewis and Deliveroo, among others. Epsilon Retail Media is built to unify planning, activation and measurement regardless of which retailers you work with. If you’re expanding into new retail partners, the same identity and measurement framework scales with you.
Book a consultation with our Retail Media team. We’ll look at your current setup across retailers, show you where efficient activation and closed-loop measurement would change your performance and give you a clear picture of the gaps.
No commitment. No pitch. Just 30 minutes.