Epsilon Digital

Remove the guesswork between advertising and sales.

You know your digital advertising works, you just can't always prove how, where, or for whom. Epsilon Digital connects CTV, online video and display through one platform so you can see which channels, messages and audiences are driving real purchases, not just impressions.

Find out what your media plan is missing.

In our 30 minute consultation, we’ll explore how a connected, cross-channel approach could improve your reach efficiency and business outcomes, and where you'll see immediate impact. No pitch deck. No obligation.

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Reach more of the right people, with less waste.

TV, video and display advertising are often run through separate platforms, which means duplicated reach, uncontrolled frequency and wasted spend. Epsilon Digital manages all three from one platform with person-level frequency control. Your marketing budget goes further, reaching more of the people who matter without paying for the ones who don't.

Sequenced messages, controlled frequency, via one platform.

Three channels. One connected plan.

Connected TV

Epsilon's CTV campaigns go beyond completion rates. You reach in-market viewers at a controlled frequency, suppress households that have already converted and shift spend toward high-value prospects.

Online Video

Where CTV builds awareness, online video keeps the conversation going. Epsilon sequences video across desktop, tablet and mobile so the person who saw your brand on the big screen gets a relevant follow-up on their phone or laptop.

Display

Display with Epsilon reaches your audience across 17,000+ premium publishers with native, banner and interstitial formats. Because display runs through the same platform as CTV and video, you control frequency across all three.

Clicks don’t prove anything, sales do.

Every channel, every impression, measured all the way to purchase. Epsilon links ad exposure to downstream purchase behaviour, both online and in-store, so you replace vanity metrics with revenue-based outcomes.

The connection between your ads and sales is independently verified, not modelled. You see which channels are driving results, how they contribute at each stage and where to invest next.

Sequenced messages, controlled frequency, via one platform.

Your first campaign is the starting line, not the finish.

Epsilon's identity layer, CORE Identity, connects your first-party data to a wider view of real people, their behaviour and purchase intent.

Each campaign enriches that picture, so future activations become more precisely targeted and more efficient. You're not just running media, you're building a compounding advantage where every pound spent today makes the next pound work harder.

Find out how we help brands drive real business outcomes

2X

ROAS uplift

FatFace needed to prove that digital media was driving real sales, not just online clicks. By integrating CTV, video and display through Epsilon’s identity-led platform, they engaged 950,000 new prospects through CTV alone and generated 3x incremental revenue from the integrated approach.

The numbers didn’t just validate the investment, they changed how FatFace plans every campaign. Continue Reading...

950K
New prospects via CTV
62:1
ROAS - up from 30:1
3x
Incremental revenue

56K

store visitors

Currys recognised an opportunity to test a full-funnel approach to engaging tech enthusiasts before and during product launches.

When display, OLV, and CTV were combined through Epsilon, conversions rose 46% compared with display alone. And with nearly 7 store visits per 1,000 impressions, the campaign proved the power of coherent, multi-channel engagement. Continue Reading...

56K
Store visitors
20%
Increase in in-store sales
3:1
ROI

Go deeper.

Guide

Buyers Guide

A practical guide to evaluating media buying solutions, from how your data gets onboarded to how your results get measured. Covers the five capabilities that separate identity-led platforms from the rest.

Download the Digital Buyer's Guide

Article

Buyers Guide

Online video is one of the highest-impact channels available for UK and EMEA brands, combining broadcast-level reach with digital precision and measurability. This guide covers what OLV advertising is, why it matters and how to build a video strategy that drives measurable returns.

Read the article

Guide

Buyers Guide

Clicks don’t make sense in a CTV context, but most brands still can’t prove CTV is reaching new people or driving anything beyond completion rates. This guide covers what to look for in a CTV partner, how to measure incremental reach, and why person-level identity changes the economics of broadcast-quality advertising.

Find out more

Frequently Asked Questions

How is this different from what my DSP already does?

Most DSPs use probabilistic data or cookies to estimate who they’re reaching. When those identifiers drop off or rotate, your frequency caps break, your audience insights degrade and your measurement relies on models rather than observed behaviour. COREid uses deterministic, name-and-address-level identity validated against real transaction data, so the person you target on display is the same person you measure on CTV.

What does ‘accredited for Correlated Outcomes’ actually mean for me?

It means the connection between your ad exposure and a purchase has been independently audited and verified. You’re not relying on Epsilon’s word, you’re relying on a methodology that’s been stress-tested by the industry’s measurement body. Epsilon is the only digital media platform with this accreditation.

We already run CTV, display and video. Why would we consolidate onto one platform?

Because running channels separately means you can’t control frequency across them, can’t de-duplicate reach and can’t sequence messages. The same person gets the same ad seven times on one channel and never sees your follow-up message on another. Consolidating onto one platform with person-level identity gives you true cross-channel frequency control, sequenced messaging and unified measurement. 61% of marketers say performance and efficiency are their main drivers of digital investment. You can’t get either if your channels operate in silos.

See what you’re missing.

Book a measurement review with our Digital team. We’ll look at your current setup, show you where identity-led measurement would change your decisions, and give you a clear picture of the gaps. No pitch. No commitment. Just clarity.

By submitting this form, I consent to receive marketing communications from Epsilon and its affiliates. I can unsubscribe or update my preferences at any time. Privacy Policy update your Preferences.

No commitment. No pitch. Just 30 minutes.