97% of consumers are reprioritizing their buying habits. How will your marketing adapt?
Join Rosa Pantoja, Data-Driven Marketing Lead, North America at Unilever and Michael Schneidman, VP Strategic Consulting, CPG at Epsilon on July 25th, 2:30pm as they discuss how to use the power of data to understand these new behaviors and shift your marketing to deliver messaging that matters.
In this session, we’ll discuss:
- How marketers are using first-party data to drive media decisions
- The importance of transactional data to help make connections with consumers
- How combining first-party and transactional data will help you deliver the right message at the best time