Forrester Custom Study

EXCLUSIVE STUDY

BUILD ON YOUR BRAND'S FIRST PARTY DATA IN 2021.

STAY RELEVANT IN 2022.

A commissioned study conducted by Forrester Consulting on behalf of Epsilon, Adobe and Publicis Groupe analyzed challenges marketers in the APAC and Middle East regions face. The report found that brands need to focus on leveraging first-party data and invest in a robust CDP to stay competitive in the new data landscape.

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About Epsilon

Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

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