The Love of Play- Microsoft Event

Join us for an exclusive webinar where Epsilon, in partnership with Microsoft PlayFab, reveals the next frontier in customer engagement: gamified loyalty.

Discover how leading brands are transforming traditional loyalty programs into dynamic, game-like experiences that drive deeper engagement, boost retention, and create lasting emotional connections with customers.

Date: April 30th 2026

Time: 10:00 AM - 11:00AM

Why Attend

Unpiecing the puzzle

Learn how gamification is transforming traditional programmes into engaging, experience-led strategies that drive stronger customer connections.

Hints & Tips

Gain real-world insights from experts and brands on what’s working now and what’s next in loyalty innovation.

Building Blocks

Receive actionable ideas and approaches to build and scale game-inspired loyalty programmes using Microsoft PlayFab and Epsilon.

Agenda

10:00-10:05am

Welcome & Introduction

Quick overview of the session, speakers, and what to expect.

10:05 - 10:15am

Welcome Session: The Future of Loyalty & Gamification

Richard Potter shares Microsoft’s perspective on how gamification is reshaping customer engagement and what it means for modern brands.

10:15 - 10:25am

Innovation Unveiled: Gamified Loyalty with Epsilon & Microsoft PlayFab

Mrinalini Chowdhary & Rory Otterburn introduce a first-of-its-kind partnership, showcasing how gamification can drive deeper engagement, build habits, and unlock new value from loyalty programmes

10:25- 10:45am

Fireside Chat: From Engagement to Advantage- Gamification, Trust and Permission in an AI-Led World

In this closing fireside session, industry leaders Paula Thomas (Let’s Talk Loyalty), Tom Peace (Sway Outcomes), and Brad Blackmon (Publicis Groupe) will explore how gamification, trust, and permission-based data are emerging as critical differentiators in an AI-led world.

10:45- 10:50am

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