3 facets of true customer loyalty
In a shifting market, how do you know what really drives consumers? Epsilon Loyalty Index is your lodestar to measure true customer loyalty. An objective, accurate benchmark, it lets you uncover hidden drivers that matter to your consumers, assess your brand against the best in the category, and strengthen differentiation.
The science behind the standard
2001 Consumers
4 Categories
Apparel | Beauty | Grocery | Banking
40 Brands
Management guru Peter Drucker is quoted as saying, “You can’t manage what you can’t measure.” Epsilon Loyalty Index empowers brands to measure customer loyalty against a user-centric benchmark and manage loyalty more empirically and competitively.
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